Marketing and sales, one account truth
A person who fills in the franchise form is the same person sales already knows.
Website forms create or match hotel records automatically. Campaign source is kept from first touch through to a signed contract, and marketing reads the same suppression list as sales — so an opt-out is respected everywhere, immediately.
5
Campaigns
11
Inbound enquiries
1
Shared suppression list
Campaigns
| Campaign | Segment | Channel | In list | Sent | Replied | Meetings | State |
|---|
Attribution — what a signed hotel actually touched
First touch · 14 Mar 2026
Engine sweep S-0021 discovered the hotel
Source recorded as “engine · Baden-Württemberg”. Nothing was sent.
02 Apr 2026
Visited the franchise page twice
Matched to the account by domain. Priority raised, owner alerted.
09 Apr 2026
Opening email — campaign “BW independents”
Approved and sent by Patrick Gold.
28 May 2026
Attended a regional event
Registration matched to the same account, not a new lead record.
01 Aug 2026
Signed
Attributed to the engine as first touch and the campaign as last touch —
both are kept, because crediting only one of them would teach the wrong lesson.
Inbound enquiries
2 new
Inbound is the highest-converting source there is. Every enquiry raises the account's priority and creates an immediate task for the territory owner.
Segments
Segments are queries against the account database, not exported lists. They stay correct as hotels are re-scored.